THE IMPACT OF USER INTERFACE DESIGN, CONVENIENCE AND PROMOTION STRATEGIES ON CONSUMER PURCHASING DECISION

Authors

  • Abdul Saleem Lecturer, Department of Business Administration, Indus University, Karachi, Pakistan
  • Dr. Zahra Nazim Assistant Professor, Institute of Business and Health Management (IBHM), Ojha campus, Dow University of Health Sciences, Karachi, Pakistan.
  • Dr. Muhammad Sufyan Associate Professor, Institute of Business and Health Management (IBHM), Ojha campus, Dow University of Health Sciences, Karachi, Pakistan.
  • Sardar Muhammad Nawaz Lecturer, Institute of Business and Health Management (IBHM), Ojha campus, Dow University of Health Sciences, Karachi, Pakistan.
  • Asadullah Lakho Senior Lecturer, Department of Business Admininstration, Iqra University, Karachi, Pakistan

DOI:

https://doi.org/10.64105/jbmr.04.03.488

Abstract

The rapid growth of online shopping has revolutionized consumer behavior, necessitating a deep understanding of the factors influencing purchasing decisions in the digital marketplace. This research investigates the impact of user interface design, convenience, and promotional strategies on consumer preferences and behaviors in online shopping. Through a comprehensive analysis, we aim to uncover how these variables interact to shape the online shopping experience and influence consumer decision-making processes. Key objectives include examining the influence of user interface design elements on consumer satisfaction, analyzing the effect of convenience factors such as transaction speed and payment options, and evaluating the effectiveness of promotional tactics in driving purchases. By exploring these dynamics, this study aims to provide valuable insights to businesses seeking to optimize their online platforms and strategies to meet the evolving needs of consumers in the digital age.

Keywords: Online shopping, consumer behavior, user interface design, convenience, promotional strategies, purchasing decisions.

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Published

2025-07-29

Issue

Vol. 4 No. 3 (2025): Journal of Business and Management Research (JBMR)

Section

Articles

How to Cite

THE IMPACT OF USER INTERFACE DESIGN, CONVENIENCE AND PROMOTION STRATEGIES ON CONSUMER PURCHASING DECISION. (2025). Journal of Business and Management Research, 4(3), 276-301. https://doi.org/10.64105/jbmr.04.03.488